Posts Tagged "Sales & Marketing"

How To Double Sales Revenue

»Posted by on Oct 14, 2011 in Coaching, Sales & Marketing, Sales Training | 0 comments

Companies that employ a formal sales process get these results: Close 48% more sales. Reduce sales cycle 37%. Generate double the revenue per salesperson.* These companies consistently produce above-average results because a formal sales system empowers them to manage  sales opportunities. A sales process focuses on: A clear understanding of the customer buying process. Aligning their sales process directly to customer buying process. Tracking sales opportunities from open to close. Managing the process accelerates the opportunity from one stage to the next. Following a sales process produces these...

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Become A Champion Salesman

»Posted by on Oct 6, 2011 in Customer Relationships, Sales & Marketing, Sales Training | 0 comments

When I was just starting out as an investment salesman, many years before computers and the Internet, I had a personal meeting with a prospect that proved much more valuable to me than the no-sale that resulted. My company in those days invested heavily in return postcard advertising inserts in Reader’s Digest, perhaps the most widely circulated magazine at that time.  The returned postcards were distributed to salespeople all across the country. I followed up on one of the cards, setting an appointment at the home of a woman, who turned out to be an elderly widow.  She was very gracious on the phone,...

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Cold Calling Will Never Be Dead

»Posted by on Oct 5, 2011 in Business Growth, Sales & Marketing, Sales Training | 0 comments

Many years ago I attended a sales convention where a crowd of salesmen surrounded Alex, the top salesman in the company by several million dollars annually. Everyone was eager to ask Alex how he did it. I only remember two questions and two answers from the exchange that went on for nearly an hour. Q: Alex, what do you do that gets the best results? A: Cold calling. Q: Alex, what do you like the least about this job? A: Cold calling. I’ve been in sales, sales management, and sales training for nearly 40 years, and I’ve never proven Alex wrong. Cold calling is hard, but it is simple. Selling is...

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6 Things Your Prospects Fear

»Posted by on Sep 30, 2011 in Customer Relationships, Sales & Marketing, Sales Training | 0 comments

  When you approach a person with a business proposition, product or service, they evaluate every bit of information you dole out with just one question: “What’s in it for me?” If you initiated the contact, your prospect is probably cold as ice.  Not only do they think they don’t need your product or service, they don’t trust you either. Their distrust is based on six fears. 1.  They fear you. This is a trust issue.  Your first job is to help them realize that you’re just like them.  You’re a regular person.  You’ve been in their shoes.  But even better, you are someone who is...

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Your Satisfied Customer Sits On A Three-legged Stool

»Posted by on Sep 15, 2011 in Business Growth, Coaching, Growth Strategies, Management, Sales & Marketing | 0 comments

Picture your satisfied customer sitting on a three-legged stool.  If all three legs are the same length, your customer sits upright and comfortable.  If either leg is shorter or longer than the other, your customer will not sit comfortably, and is likely to slide off your stool and right out your front door. The three legs on a satisfied customer’s stool are: Price Quality Service Your price should be justified by the quality of your product and the adequacy of your service. A customer cannot reasonably expect your company to have the lowest price, the highest quality, and the best service. ...

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