Posts Tagged "sales call"

Digging For Sales In A Vein of Pure Gold

»Posted by on Jul 21, 2011 in Business Growth, Sales & Marketing, Sales Training | 0 comments

Serving your current customers the way they should be served can be like digging in a vein of pure gold.  You have a source of new business right in your file cabinets or on your computer’s hard drive.  It is expensive to find new prospects and convert them to customers.  When times get hard, as they have been for the past three years, our natural inclination is to double our efforts to attract new customers.  There is nothing wrong with that, but there is an additional way to bring in new business in hard times that is much cheaper. Our files are loaded with people currently doing business with us,...

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6 Things Your Prospects Fear

»Posted by on Jul 16, 2011 in Sales & Marketing | 0 comments

When you approach a prospect about your product or service, they evaluate every bit of information you dole out with just one question: “What’s in it for me?” If you initiated the contact, your prospect is probably cold as ice, even if you have an appointment. Not only do they think they don’t need your product or service, they don’t trust you either. Their distrust is based on six fears. 1. They fear you. This is a trust issue. Your first job is to show them that you’re just like they are.  You’re a regular person. You’ve been in their shoes. But even...

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Business 101: Sell, Sell, Sell!

»Posted by on Jul 14, 2011 in Business Growth, Sales & Marketing | 0 comments

Your job is not what you do.  It is selling what you do.  Your first focus in business is on your sales and marketing.  That will never change. If you can’t sell your product or service, you don’t have a sustainable business.  So pull out your business plan and start executing the marketing and sales plan you laid out when you started or bought your business. The days of customers walking in your front door or calling you on the telephone are gone or dwindling fast.  The business is going to those who ask for it.  If you don’t have time for sales and marketing, then you’re...

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A Really Bad Sales Approach

»Posted by on Jun 11, 2011 in Sales & Marketing | 0 comments

Tweet My phone rang. I didn’t recognize the number, but I answered anyway. A polite young salesman confirmed my name and asked, “How are you today?” That is perhaps one of the top five sales-killing approaches in existence, but that may be the best part of his call. He introduced himself, told me the name of his company and proceeded to tell me he found up my business card (probably where someone threw it away). He said the name of his company so fast I couldn’t understand, but it sounded like a long distance carrier. The purpose of his call, he said, was to tell me his company had...

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