Posts Tagged "Marketing"

6 Things Your Prospects Fear

»Posted by on Jul 16, 2011 in Sales & Marketing | 0 comments

When you approach a prospect about your product or service, they evaluate every bit of information you dole out with just one question: “What’s in it for me?” If you initiated the contact, your prospect is probably cold as ice, even if you have an appointment. Not only do they think they don’t need your product or service, they don’t trust you either. Their distrust is based on six fears. 1. They fear you. This is a trust issue. Your first job is to show them that you’re just like they are.  You’re a regular person. You’ve been in their shoes. But even...

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Business 101: Sell, Sell, Sell!

»Posted by on Jul 14, 2011 in Business Growth, Sales & Marketing | 0 comments

Your job is not what you do.  It is selling what you do.  Your first focus in business is on your sales and marketing.  That will never change. If you can’t sell your product or service, you don’t have a sustainable business.  So pull out your business plan and start executing the marketing and sales plan you laid out when you started or bought your business. The days of customers walking in your front door or calling you on the telephone are gone or dwindling fast.  The business is going to those who ask for it.  If you don’t have time for sales and marketing, then you’re...

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