Posts Tagged "coaching"

Sales Tip: Identifying Your Ideal Prospect

»Posted by on Sep 8, 2011 in Business Growth, Sales & Marketing, Sales Training | 0 comments

Who Is Your Ideal Prospect? Prospects are everywhere.  Theoretically, your telephone directory is full of prospects, but it doesn’t make sense to start contacting everyone in your telephone directory; they’re just suspects. How do you determine who your prospects are?  First, you define a prospect. Defining a prospect A prospect is more than a name on a list.  Names on a list are just suspects.  You can identify a prospect by doing a small amount of detective work and some reasoning.  A prospect is a person who is favorably inclined to purchase what you’re selling. A prospect must satisfy four...

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Sales Tip: Become A Champion Listener

»Posted by on Sep 7, 2011 in Personal Development, Sales & Marketing, Sales Training | 0 comments

When I was just starting out as an investment salesman, many years before computers and the Internet, I had a personal meeting with a prospect that proved much more valuable to me than the no-sale that resulted. My company in those days invested heavily in return postcard advertising inserts in Reader’s Digest, perhaps the most widely circulated magazine at that time.  The returned postcards were distributed to the company’s salespeople all across the country. I followed up on one of the cards, setting an appointment at the home of a woman, who turned out to be an elderly widow.  She was very...

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Sometimes You Have To Just Bite The Bullet

»Posted by on Sep 6, 2011 in Management | 0 comments

Do you know in your heart that you have a problem?  It’s a big problem, and something needs to done about it, because it is going to get bigger if left alone. Wasting time can be fatal when change is needed. Sometimes you have to just bite the bullet. Here is a three-step plan to make big changes: Stop procrastinating.  Face your problem head on. Before changing things at the bottom or in the middle, look at what needs changing at the top. Replace an executive-only leadership team with a diverse leadership team from all parts of your company or division with a mix of management and workers.  Give this...

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Profitability: The Top Line; The Bottom Line

»Posted by on Aug 17, 2011 in Business Financial Planning, Business Growth, Growth Strategies, Management, Sales & Marketing, Sales Training | 0 comments

Before a business has a bottom line (profit), it must have a top line (revenue). Sales and marketing generate revenue; cost controls and performance measurements (metrics) determine the profit. In tough economic times, business owners discover that the first thing to suffer is the top line – sales.  They can cut costs and measure results until the cows come home, but they will not have a good bottom line without a strong top line. Integration of marketing, sales, cost controls, and performance measurements are necessary to foster profitability for any business. To make sure profitability is a rising...

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How To Survive Current Economic Hard Times

»Posted by on Jul 27, 2011 in Business Growth, Coaching, Management, Personal Development, Sales & Marketing | 0 comments

If you are experiencing a significant downturn in business, remember: you win when you get up one time more than you get knocked down. To survive a difficult period, we need more than skills.  We need the capital, the time, and a plan.  Practically every successful business sprang from a plan that was created in response to uncertainty or difficult times. Today, uncertainty is all around us.  No matter how frightened you may be about the seriousness of your business problems, you are not alone.  You can pull out of your situation with such power and grace that your competition, your lenders, your...

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