Sales & Marketing

A Really Bad Sales Approach

»Posted by on Jun 11, 2011 in Sales & Marketing | 0 comments

Tweet My phone rang. I didn’t recognize the number, but I answered anyway. A polite young salesman confirmed my name and asked, “How are you today?” That is perhaps one of the top five sales-killing approaches in existence, but that may be the best part of his call. He introduced himself, told me the name of his company and proceeded to tell me he found up my business card (probably where someone threw it away). He said the name of his company so fast I couldn’t understand, but it sounded like a long distance carrier. The purpose of his call, he said, was to tell me his company had...

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3 Ways To Attract Customers Like A Magnet

»Posted by on Jun 8, 2011 in Business Growth, Inbound Marketing, Sales & Marketing | 0 comments

Tweet Inbound marketing attracts people to your business like a magnet. There are three things you can do to increase the magnetic power of your online marketing and make more sales. People now research, shop online. Therefore, businesses that get the most from their Website and online presence will attract the most shoppers, prospects, and customers. 1. Analyze your website and update it. Many websites are zombies, or at best outdated. They have outdated prices or information on them, and their content focuses on the business, not on the client. Polish your website words until they sparkle! Make it easy...

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How To Sell With Social Media

»Posted by on Jun 7, 2011 in Inbound Marketing, Sales & Marketing | 0 comments

  Harvey Gardner     Social media such as Facebook, Twitter, LinkedIn, and many others have changed with way people buy and sell. What began as a way for people to keep in touch with friends and family has become a way for businesses to build a huge following of peers, prospects, and customers. As a result, it is becoming increasingly difficult to sell by traditional methods. Their social media content invites me to connect with them on LinkedIn and convinces me to “Follow” them on Twitter. Their Twitter headlines lure me to their website or their blog.   Their blogs give me...

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