Inbound Marketing

How To Get Better Results For Less Money

»Posted by on Jun 20, 2011 in Business Growth, Inbound Marketing, Sales & Marketing | 0 comments

Your business was forced to change over the last few years and you may not even be aware of the change, but you’d better be.   What’s changed is how your customers find you, or fail to find you. A large part of the advertising you’ve been paying for is no longer working for you.  Advertising is moving fast from print and broadcast to digital.   This is a major change, especially for small businesses.  Large corporations can still layout huge amounts of money for advertising, marketing campaigns, and public relations.   But even the big boys are spending more and getting less for their...

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3 Ways To Attract Customers Like A Magnet

»Posted by on Jun 8, 2011 in Business Growth, Inbound Marketing, Sales & Marketing | 0 comments

Tweet Inbound marketing attracts people to your business like a magnet. There are three things you can do to increase the magnetic power of your online marketing and make more sales. People now research, shop online. Therefore, businesses that get the most from their Website and online presence will attract the most shoppers, prospects, and customers. 1. Analyze your website and update it. Many websites are zombies, or at best outdated. They have outdated prices or information on them, and their content focuses on the business, not on the client. Polish your website words until they sparkle! Make it easy...

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How To Sell With Social Media

»Posted by on Jun 7, 2011 in Inbound Marketing, Sales & Marketing | 0 comments

  Harvey Gardner     Social media such as Facebook, Twitter, LinkedIn, and many others have changed with way people buy and sell. What began as a way for people to keep in touch with friends and family has become a way for businesses to build a huge following of peers, prospects, and customers. As a result, it is becoming increasingly difficult to sell by traditional methods. Their social media content invites me to connect with them on LinkedIn and convinces me to “Follow” them on Twitter. Their Twitter headlines lure me to their website or their blog.   Their blogs give me...

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