Business Financial Planning

Profitability: The Top Line; The Bottom Line

»Posted by on Aug 17, 2011 in Business Financial Planning, Business Growth, Growth Strategies, Management, Sales & Marketing, Sales Training | 0 comments

Before a business has a bottom line (profit), it must have a top line (revenue). Sales and marketing generate revenue; cost controls and performance measurements (metrics) determine the profit. In tough economic times, business owners discover that the first thing to suffer is the top line – sales.  They can cut costs and measure results until the cows come home, but they will not have a good bottom line without a strong top line. Integration of marketing, sales, cost controls, and performance measurements are necessary to foster profitability for any business. To make sure profitability is a rising...

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6 Financial Problems All Business Owners Face

»Posted by on Aug 3, 2011 in Business Financial Planning, Business Growth, Management | 0 comments

Knowledge of the financial needs and problems that face a business from time to time could mean the difference between growing and closing your business forever. Successful business owners understand, anticipate, and mostly avoid financial problems, but they also know how to repair the damage when problems do occur. Insufficient or No Financing Cash for a business is like blood for the heart.  Without a constant flow, you’re in trouble.  Businesses need money continuously. Whether you use investors to raise money or obtain business loans, underestimating your cash needs is a critical. Determine how...

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