Posts by admin

6 Things Your Prospects Fear

»Posted by on Sep 30, 2011 in Customer Relationships, Sales & Marketing, Sales Training | 0 comments

  When you approach a person with a business proposition, product or service, they evaluate every bit of information you dole out with just one question: “What’s in it for me?” If you initiated the contact, your prospect is probably cold as ice.  Not only do they think they don’t need your product or service, they don’t trust you either. Their distrust is based on six fears. 1.  They fear you. This is a trust issue.  Your first job is to help them realize that you’re just like them.  You’re a regular person.  You’ve been in their shoes.  But even better, you are someone who is...

read more

Pick Your Stocks or Your Business

»Posted by on Sep 26, 2011 in Business Growth, Business Valuation, Exit Strategy, Growth Strategies, Management, Selling A Business | 0 comments

Let’s say you have a choice.  You can keep your business, or you can keep your stock portfolio. Which would you choose?  The most valuable, I’m sure. What are your stocks worth today?  You check them every day, right?  Almost everyone does. What is your business worth?  You check it every month, right?  Virtually nobody does. Why is that?  Why can most business owners tell me what their stocks are worth, but not what their business is worth? This wouldn’t be true if they managed their business like an investment. It’s a matter of focus. Get blog updates in your...

read more

Your Satisfied Customer Sits On A Three-legged Stool

»Posted by on Sep 15, 2011 in Business Growth, Coaching, Growth Strategies, Management, Sales & Marketing | 0 comments

Picture your satisfied customer sitting on a three-legged stool.  If all three legs are the same length, your customer sits upright and comfortable.  If either leg is shorter or longer than the other, your customer will not sit comfortably, and is likely to slide off your stool and right out your front door. The three legs on a satisfied customer’s stool are: Price Quality Service Your price should be justified by the quality of your product and the adequacy of your service. A customer cannot reasonably expect your company to have the lowest price, the highest quality, and the best service. ...

read more

Do New Ideas Stretch Your Mind or Give You A Headache?

»Posted by on Sep 13, 2011 in Coaching, Management, Personal Development | 0 comments

Effective and creative people usually have fluid, flexible, adaptive minds. They are willing to do four things that set them apart as special people: Admit when they’re wrong. Face up to mistakes. Be flexible with new information. Cut their losses.  Admit It When You Are Wrong:  Simply say, “I was wrong.”  Many people are so concerned with being right that all their mental energy is consumed by stonewalling, bluffing, blaming, and denying. If you’re wrong, admit it, and get on to the solution or the next step. Face Up To Mistakes:  Ineffective and non-creative people think it’s a...

read more

Sales Tip: Identifying Your Ideal Prospect

»Posted by on Sep 8, 2011 in Business Growth, Sales & Marketing, Sales Training | 0 comments

Who Is Your Ideal Prospect? Prospects are everywhere.  Theoretically, your telephone directory is full of prospects, but it doesn’t make sense to start contacting everyone in your telephone directory; they’re just suspects. How do you determine who your prospects are?  First, you define a prospect. Defining a prospect A prospect is more than a name on a list.  Names on a list are just suspects.  You can identify a prospect by doing a small amount of detective work and some reasoning.  A prospect is a person who is favorably inclined to purchase what you’re selling. A prospect must satisfy four...

read more