Let’s say you have a choice. You can keep your business, or you can keep your stock portfolio.
Which would you choose? The most valuable, I’m sure.
What are your stocks worth today? You check them every day, right? Almost everyone does.
What is your business worth? You check it every month, right? Virtually nobody does.
Why is that?
Why can most business owners tell me what their stocks are worth, but not what their business is worth?
This wouldn’t be true if they managed their business like an investment.
It’s a matter of focus.