Do You Have A Winner’s Brain?

» Posted by on Jul 12, 2011 in Book Review, Business Growth, Personal Development | 0 comments

Do you need a high IQ to be really successful in life? Not necessarily, say Harvard-trained brain experts Dr. Jeff Brown and Dr. Mark Fenske.

In their exploration of the surprising science behind motivation, focus, and extraordinary achievement, they say the key to success really is all in your head.

Contrary to popular belief, winning in life has little to do with your IQ, your circumstances, your financial resources, or even luck. But it has everything to do with creating a failure-resistant brain. Every time you think a thought, feel an emotion, or execute a behavior, your neuro-circuitry changes, and the good news is you can take charge of this process, according to Brown and Fenske.

Based on their cutting-edge research, Brown and Fenske identify the eight crucial “Win Factors,” featuring strategies to increase your:

  • Self-Awareness: Know your talents-and your shortcomings.
  • Motivation: Cultivate the drive to win.
  • Focus: Tune out distractions and lock on to what’s important, not necessarily what is urgent.
  • Emotional Balance: Self-empathy-the ability to see your deep emotions clearly, and to have compassion for yourself without self pity, self-esteem-your reserve of good feelings about yourself in general, resilience-the ability to bounce back from physical and emotional stress and difficulty, and stability-your level of consistency regarding your emotional response patterns, value systems and relationships.
  • Memory: Ability to store, retain, and recall information.
  • Resilience: Failure is never final.
  • Adaptability: Opportunities often come disguised as insoluble problems
  • Brain care: Keep your brain healthy by feeding it, exercising it, and using it.

Winners come from all walks of life. Musicians, actors, motivational speakers, artists, inventors, business people, FBI agents, fighter pilots, high-altitude window washers, homemakers, or anybody can change their thinking to improve their life.


Submit a Comment